Head of Product at ReportGarden
Passionate about building products and sustainable businesses.
Heading Product team at ReportGarden Inc, Worked and scaled four SAAS products. Worked on setting the strategy, developing the feature propositions, marketing the product and handling the financial metrics of the product. Executed at different stages of the product lifecycle from pre-revenue to revenue to scale and growth.
At Urban Tree, I envisioned and established IT and software product strategy of the organization. Ideated, designed and developed the CRM product throughout its SDLC using agile development methodology. I headed ERP implementation for all business verticals. I developed the analytics and dashboard for CRM, using which I planned and executed the campaign design for greater ROI and conversion.
I am an avid reader and passionate about the future. I believe in the 5C framework: Competence, Courage, Communication, Consistency, and Compass. I am looking forward to working with companies that have high visibility and a steep learning curve where I can leverage and further develop my business acumen, creativity, analytical mindset, problem-solving and communication skills to deliver.
Specialities: Product Ideation, Strategy, Product Management, Documentation, Project management, Agile methodologies, Lean methodologies, Data analysis, Business Operations, Strategy, New venture development
Linkedin: https://www.linkedin.com/in/avaneeshrajkumar/
Website: http://avaneeshrajkumar.strikingly.com/
Blog: https://avaneeshrajkumar.wordpress.com/
Experiences
" The only source of knowledge is experience " - Albert Einstein
Head of Product
June 2017 - Present
ReportGarden
Agency Reporting & Management for Digital agencies and Marketing teams
Target customer: Account managers in agencies and In-House marketing teamsTribeLocal
Omnichannel marketing for Local businesses
Target customer: Local businesses and agencies managing local business clientsClientflow
Shared inbox and project management tool
Target customer: Teams managing clients and projects to deliver valueGauges
Web analytics and marketing attribution
Target customer: Web design teams and marketing teams
https://reportgarden.com/
https://clientflow.com/
https://tribelocal.com/
https://get.gaug.es/Product Manager
June 2017 - Present
Working in Adtech industry.
- Design and developing solutions for digital agencies, ad networks and marketing teams.
- Product includes client, campaign management, SEO and reporting capabilities.
- Executing on design and development of a new product for data aggregation and analytics for marketing teams to gain insight on the bulk of marketing data.https://reportgarden.com/
https://heliuminsights.com/
Product Manager
Aug 2015-Present
- Led engineers and designers to develop CRM throughout its SDLC.
- Designed functionality, architecture, features, product strategy and product development roadmap.
- Achieved 25% increase in conversion ratio and 40% increase in sales revenue.
- Successfully designed marketing campaigns with 20% increase in ROI using medium and lead source performance data from the CRM.
- Implemented agile development methodologies, phase-wise feature development sprints, increasing product development cycle.
- Headed design development sessions and requirements gathering with all stakeholders
- Monitored and took corrective action based on metrics TAT, ROI, Conversion ratios, CPL and CPC on agents and campaign.
- Initiated and managed documentation of all features and releases.
- Led Business Process Reengineering (ERP Implementation) for all business verticals.
- Conducted Gap analysis and implemented ERP solution for 50 users.
- Successfully led data collection, data cleansing, training, live data feeding, data validation and knowledge transfer.
- Doubled operational efficiency and reduced operational costs.
- Envisioned and established overall IT and software product strategy.
- Strategised and established new markets and business in non IT sector impacting 20% increase in total revenue.
- Management and executed multiple projects as a part of management team to implement the strategy and vision of the organization
Supply chain and Business development consultant
Jan 2015- May 2015
- Conducted a feasibility study for locally produced non-homogenized dairy products (cheese, yogurt, butter and ice cream) to help local farmers establish in-house value added production.
- Devised a capital budgeting tool to estimate financial return for various products over a 7 year study period.
- Conducted a Market Research for the demand of locally produced value added products
- Created a comparative study of alternative machines to source equipment required to initiate production.
- Delivered a growth strategy including value added product, target market, supply chain channels and equipments to realize long term capital gain.Education
" Education is the most powerful weapon which you can use to change the world " - Nelson Mandela
Masters in Industrial and Systems Engineering
2013-2015 - 3.6/4
North Carolina State University, USA
Bachelors in Mechanical Engineering
2009-2013 - 8.3/10
College of Engineering Guindy, Anna University
Projects
Image Recognition using Neural Network
- Developed a multi layer neural network algorithm (Multi class sigmoid) by applying forward and backward propagation.
- Achieved an accuracy of 94.2%.
Predictive Modelling
- Adopted logistic (sigmoid) algorithm on predictive analysis to predict future admissions into the University.
- Applied regularised linear regression with gradient checking to fit historical housing prices and predict future housing prices.
Automation of Quality Control Process in Pfizer
- Successfully automated quality control process in pharma product manufacturing using vision system, Siemens, Allen Bradley PLC and HMI.
- Increased process efficiency in testing by 5% and reduction in error rate.
Design and Fabrication of DLP 3D Printer
- Developed using photo curable resin, UV light, and electronic components (LabVIEW Arduino, DLP projector and stepper motor).
- Successfully printed a plastic frog in 4 hours.
IOT Product Development and Commercialization
- Health monitoring device which captures data using heart rate, pressure and motion sensor
- Performs gait analysis and helps doctors in efficient monitoring and expedited recovery.
3D Skull protector prosthetic for cancer patient
- 3D scanned human skull of cancer patient
- Designed the prosthetics for skull to fit patients skull
- 3D printed the part in ABS using catalyst EX 4.3-4.3 Stratyus machine
Detailed Operating Mode Assembly Line XH2 and XH5
- Conducted man mapping and process flow of the engine assembly lines XH2 and XH5 for Renault and Nissan automobiles.
- Prepared optimized plant layout, man movement and manufacturing lead time using time and motion study adhering to Global Nissan Standards.
- Audited current processes based on conformances and non-conformances guidelines provided as per international global standards.
Baja SAEINDIA 2013
- Designed and fabricated a manual transmission system using chain drive and 4-speed constant mesh gear box.
- Performed static FE analysis of vehicle chassis, upright and suspension control arms for various loading conditions.
- Designed and installed a rollover sensor using Arduino UNO and 6-axes IMU for the vehicle that turns the engine ignition off if vehicle toppling.
- Participated in various events using this custom built ATV.
Associations
TIE Chennai
"Harnessing the Power of collaboration and entrepreneurship"
NCSU EI
"Accelerate and support entrepreneurship"
